Feb 8, 2017
Recognized social media and branding expert, Drew McLellan talks with Mitch Matthews about the secrets of growing your influence, audience, and impact. One of the most common questions we hear from DREAM THINK DO Listeners is: “I’ve got an important message. How can I reach more people and have more of an impact?” Today… if you want to influence people, grow your audience and make more of an impact… you need to understand social media. On this episode of DREAM THINK DO, Mitch interviews Drew McLellan about this very topic! Listen To The Podcast: McLellan has been on AdAge’s Top 150 list since it started and The Wall Street Journal calls him one of the “top ten bloggers every entrepreneur should read.” During their conversation, Mitch and Drew talk about: Advice for growing your audience whether you’re starting with 1 or 100,000 followers How to attract followers to your website and give them a reason to stay The key thing to avoid if you want to grow your influence Tips that any entrepreneur can use to create useful content. Whether you have a product, service, book or big idea… you can learn from Drew and his practical strategies and start to apply them immediately! Which of his ideas stood out to you? Leave a comment. We’d love to hear from YOU! HERE’s some show notes from today’s show. Enjoy ------------- Summary One of the top requests Mitch Matthews receives is for information on social media for entrepreneurs. Everyone with a website, product, or blog needs to know how best to use it to reach their target market. Recognized expert Drew McLellan of The McLellan Marketing Group and The Agency Management Institute has some advice on this topic. Starting his network blog in 2006, McLellan has been on AdAge’s Top 150 list ever since, while The Wall Street Journal calls him one of the “top ten bloggers every entrepreneur should read.” Time-Stamped Show Notes [00:00] Introduction to social media for entrepreneurs and expert, Drew McLellan. [06:07] McLellan discusses the pleasure of spending time with the people and things that matter the most. [11:01] Advice for growing an audience on social media. [18:45] Is social media an appropriate place to share your political opinions? [22:55] How to attract followers to your website and give them a reason to stay. [28:09] If you are desperate for a sale, your followers will sense that. Play hard to get and they will want you even more. [35:08] Tips that any entrepreneur can use to create useful content. [42:10] Don’t undervalue your ideas; people need the information you have. Drew McLellan and the Art of Leveraging Social Media One of the most-asked questions from entrepreneurs is, How can I use social media to enhance my customer base? Drew McLellan, who has been in advertising for more than twenty-five years, founded The McLellan Marketing Group in 1995, and also operates The Agency Management Institute, offering management training, consulting, and peer networking to his clients. In addition to his own network blog, he writes for Entrepreneur Magazine, The New York Times, CNN, Business Week, and others. The Wall Street Journal lists him as one of the “top ten bloggers every entrepreneur should read.” The Spoils of Hard Work McLellan works with agencies and clients across the country. He has worked long hours and devoted himself to growing his businesses. As a result, he says it is wonderful “getting to do what you love, serving the people that you love, in places that you love. It doesn’t get any better than that. But, I’m fifty-four years old,” McLellan says. “This didn’t happen overnight.” He has a twenty-three-year-old daughter working on her Master’s degree, and they set goals to visit a different continent together every year. He was able to free up the time to care for his mother,