Sep 4, 2018
My guest today is Bernie Swain. Bernie is the founder of the Washington Speakers’ Bureau, one of the most successful and well-respected speakers’ bureaus in the world. Since launching in 1980, the bureau has represented US presidents, prime ministers from Great Britain, countless American and world leaders, business and economic visionaries, authors, media personalities, sports legends. Bernie's bureau represents some of the most successful people and well-respected minds in the world. He knows their well-told and well-known stories as well as many of the behind the scenes stories too. Recently he put all of that in a book called What Made Me Who I Am. In this book, Bernie does an incredible job of collecting a series of lesser-known stories from well-known people. Tales of grit, determination, sometimes involving love, sometimes involving luck, but great stories of real people doing extraordinary things. So I wanted to have Bernie on to talk about his story and some of his favorite stories from others as well, so let's get to it. Listen To The Podcast: RESOURCES: What Made Me Who I Am Book: https://amzn.to/2NapMPn INTERVIEW: Bernie, welcome to DREAM THINK DO. Thank you, it's great being here. I appreciate the time you're sharing with me. It’s an absolute honor. Often when I have people on for DREAM THINK DO, they walked out a dream and sometimes it was a lifelong dream. Something they dreamed of doing as a little child, but if I'm understanding your story, you weren't five years old dreaming of someday having a speakers’ bureau. No. It sounds like this started in a completely different fashion. It was totally different. In fact, I was in my early 30s when the change took place. No one in my family, to give you an idea of where I started from, and maybe this will tell the people that are listening to the podcast, that no matter where you begin from, you can succeed in life. No one in my family ever attended college before. In fact, my mother and her family were farmers who grew up in Central Virginia and basically lived off the land. My father, with five sisters, a brother and assorted relatives, grew up in just a two-room house in the poorest of mining towns in West Virginia. When my grandmother couldn't take care of him, he spent part of his childhood in an orphanage. So, when I was in high school, there was never really any conversation in my home about my going to college. That wasn't a given. Yeah. My family, I think, expected me to do well and find a job and succeed and be happy, but there was never any conversation. I had a teacher in high school. He was the athletic director and the football coach and he encouraged me to go to college. In fact, I would have never gone if it hadn't been for his input and influence in my life. I wanted to be just like him. I wanted to be something as a football coach or an athletic director or teach physical education. So, he set me on this path and I went to college and graduated from college. My first job was the football coach and the junior high school ninth grade phys ed teacher at the junior high school I had previously gone to. Wow. I spent a year there and went back to school to get a master's degree and then went on to become the intramural director at George Washington University, and then the assistant athletic director. I was months away from becoming the athletic director at the university when a friend of mine sent me a copy of Fortune Magazine. In the magazine was a story about this lecture agency called Harry Walker. In the article, it told how Harry Walker went to the Gerald Ford White House and signed Gerald Ford, who was the president at the time, Henry Kissinger and Alexander Haig to speak for him after they left office. At the end of the article, Henry Kissinger is quoted as questioning the high commission rate that Harry Walker wanted to charge and says, "Why don't I simply sign with one of your comp...