Jul 23, 2019
My guest is entrepreneur Jaime Cross. Two years after leaving her career in banking to be home with her newborn son, Jaime had this longing, I'd even call it a calling, to build a business that would be driven by purpose and that would have worldwide impact. Now, I'm betting that felt like a pretty audacious goal since she was at home, elbows deep in all the glorious messiness of raising kiddos and full-time parenting, but she was bold and she prayed. More specifically, Jaime asked God for a billion-dollar idea. Yeah, that's with a B, a billion-dollar idea, which is pretty big. I mean, right? Listen To The Podcast: RESOURCES: INSTAGRAM: @thehereffect @migsoap TWITTER: @migsoap WEBSITE: MIG Soap: https://migsoap.com/ TRANSCRIPT: Mitch Matthews: Well, a few days later, Jaime got hit with a business plan in her sleep. Literally, the idea hit her in a dream. I love this because I've done over 200 episodes of DREAM. THINK. DO., and I think this is our first person who got hit with a dream in a dream. I love that. Then Jaime embarked on her entrepreneurial journey the very next day and instantly became a millionaire. No, I'm just kidding. It wasn't that easy. It wasn't that simple. But she went after the dream right away. She went to work. Mitch Matthews: After eight long years of trial and error, a lot of mistakes and tears, her company now is one of the fastest-growing organic skincare companies in the world. They're selling millions of dollars of product. It's called MIG. Its tagline is seed to skin, skin to soul. That's what Jaime is all about. It's an amazing story. I heard it and I thought, oh my gosh, I got to have her on. So I'm so excited to do this. Jaime Cross, Welcome to DREAM. THINK. DO. Jaime Cross: Thank you. It's so great to be here. Mitch Matthews: Absolutely. Absolutely. I love, love, love your story. We got to meet at the conference. Pedro Adao, who was also a recent guest on DREAM. THINK. DO, introduced us and we got to meet at his conference in Texas a few months ago now, but I was like, oh my gosh, your story's awesome. Jaime Cross: Thanks, Mitch. Mitch Matthews: I love it. So you're in Colorado Springs. You and your husband have four boys. When this story started, you just had one. Now you've got four boys. Let's go back. We're going to time jump a little bit, and I want to hear about life now, but I think I want to hear about the genesis of this, and I mentioned it obviously in the intro a little bit. Let's talk about that. You had left a career in banking ... Jaime Cross: Mm-hmm (affirmative). Mitch Matthews: ... to be at home. Jaime Cross: Yes. Mitch Matthews: That's never an easy decision. Jaime Cross: No, I mean, I was making great money banking, doing the whole corporate thing. It took Nathan and I five years to get pregnant. When we finally found out that we were going to be parents, I just could not imagine not being home with them. Came home. It was about two years into full-time motherhood that I was starting to feel that pull and that stir. Actually, by then I had my second baby when I was starting to be like, okay, I know that I'm so satisfied as a mother, but something's stirring in me, and I know there's more. I think a lot of mothers feel guilty about wanting more, but I was just like, God, there's something inside of me and we were struggling to pay our bills. I'd given up this huge salary. Nathan was teaching, and teachers don't make very good money- Mitch Matthews: No. Jaime Cross: ... and so it really helped- Mitch Matthews: They should. They should make tons of money, but they don't. Absolutely. Jaime Cross: Yeah, we were a one-income family, trying to live debt-free. It was a struggle. At that moment when I cried out to God, it wasn't just because we weren't meeting our bills. It was because there was this thing inside of me just raging to come out like, I know, I'm supposed to build something.