Sep 25, 2018
Back in 2005, my guest, Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean-to-bar chocolate factory and he's never looked back. Askinosie Chocolate is a small batch, award-winning chocolate factory located in Springfield, Missouri. They source 100% of their cocoa beans directly from farmers across the globe. Askinosie Chocolate was recently named one of the 25 Best Small Companies in America by Forbes and Shawn himself was named by "O," Oprah's magazine, as one of the 15 guys who is literally saving the world. Very cool. Shawn and his daughter, Lawren, who is the Chief Marketing Officer for Askinosie, recently published a book together called Meaningful Work: A Quest To Do Great Business, Find Your Calling, and Feed Your Soul. One reviewer wrote, "'Meaningful Work is not only a book about saving the world, it's about how businesses can and should solve problems in the world, and how positive change begins with individual action." I love it. Listen To The Podcast: RESOURCES: Meaningful Work Book: http://bit.ly/2NU9KNc Website: askinosie.com INTERVIEW: I knew when I heard his story that I had to have Shawn join us for an episode. Shawn, welcome to DREAM THINK DO. Thank you, Mitch. Appreciate the intro and I'm looking forward to this. Me too! You know, I look forward to every interview, but some I look forward to just a little bit more than others. I've been really, really excited about this. Many DREAM THINK DO-ers, have navigated a career change, or are contemplating a career change. How did you go from defense attorney back in 2005 and decide you want to make chocolate? The way it started, I loved my job and I think a lot of your listeners can probably relate to what I'm about to say, but I loved it and I loved it for a long time. I did it for almost 20 years. I never lost a criminal jury trial. Wow! I specialized in super serious felony cases and built my reputation in the defense of murder cases. To say that comes with a little stress would be an understatement. No kidding! When you love what you're doing, it doesn't feel stressful until you stop loving it, and that's what happened. I stopped loving it But I didn't have any hobbies, I didn't have an idea of anything else to do. I'd always wanted to be a lawyer. The real struggle for me in this transition, which was five years long by the way, was a struggle of choices. I just didn't feel drawn. I didn't feel called. I couldn't find my vocation. It seemed as though the more desperate I became, the further away it was from my reach, so to speak. Then it was just like this vicious circle of, "What's going to happen?" I really prayed a very simple prayer that went like this: "Dear God, please give me something else to do." I said that, sometimes many times a day, but I said it every day for almost five years. It was just a simple prayer, one born of desperation. I had no hobbies at first, so I started some hobbies. I bought a Big Green Egg grill and did all the meals on the Big Green Egg and loved it. Then I started baking, making cupcakes. I made thousands of cupcakes. Then I started making chocolate desserts and I had no idea where chocolate came from, zero. But one day, I was driving to a distant relative, driving to her funeral, and it was out near my grandparent's farm about an hour from here in southwest Missouri. I just had this idea. "Hey, what about making chocolate from scratch?" I had no idea where it came from. Yeah, where does that come from? Yeah. And this is the doing part. Within three months of that light bulb, I was in the Amazon, learning how farmers influence the flavor of chocolate by how they harvest the cocoa beans. Then I started to wind down my law practice. I bought equipment from all over the world, completed my last jury trial, and here we are. That's incredible. I love that. I know we've been back and forth a little bit,