Oct 9, 2018
My guest today is Pete Vargas. Pete has trained hundreds of people to become powerful and successful professional speakers. Just listen to some of these stats: Since 2003, Pete and his team have helped speakers book over 25,000 events that have reached tens of millions of people and generated over $40 million in revenue. Pete is the founder and CEO of Advance Your Reach, a company that helps speakers, authors, and entrepreneurs find and book stages so that they can share their message, scale their expertise, and reach the world. Pete is very passionate about helping thought leaders who have a message to truly build a business and a brand that allows them to reach the people they feel called to serve. I wanted to bring Pete on to dig into some specific ideas to help you reach more of the people you want to help. So let's get to it. Listen To The Podcast: RESOURCES: Website: www.advanceyourreach.com/dtd INTERVIEW: Pete, welcome to DREAM THINK DO, buddy. Hey. I'm excited to be here. Thanks so much for having me, Mitch. Well, I love your story and I want DREAM THINK DO-ers to hear more of it. I think sometimes when they hear about speakers reaching thousands and thousands of people, bringing in millions of dollars in revenue, all of that, it might be easy to think the start was easy for you. But you didn't start as a professional speaker. You started this whole journey in a much different way. Give us a little of your genesis story. Yes. What I would first say this is not just for professional speakers, but it's for anybody who is trying to attract customers. That's what I'm excited to share with you. I believe the fastest way to attract customers in a powerful way is through stages. So the first thing I want to encourage everyone who wants to do more speaking, and then encourage everyone who wants to attract more customers. Mitch, one of the reasons why I care about stages so much is my background. One of the earliest memories for me was my mom and dad yelling and screaming about who was going to keep me and who was going to keep my sister because they were getting divorced. I remember being four or five years old and it was like a tug of war going on with my sister and I. My mom got my sister and my dad got me. Over the next five to 10 years, my dad was both verbally and physically abusive. He would leave me in the trailer when I was in second grade. I knew what it meant every time when the Dallas Cowboys lost, and I tried to hide. It was a really abusive relationship. So my grandmother, his mom, said, "Enough is enough. You're coming to live with me." It's exactly what I did. So my dad came back into my life in my teenage years. I wanted to try to make things right with him through my teenage years. We tried everything. We tried church. We tried counseling. We tried his seven siblings telling him, "You've got to make things right with your son." I remember my grandma and grandpa always telling them, like always calling him “mijo,” which means son, and saying, "You've got to make things right with your son." Nothing worked. So through my teenage years, I kind of gave up on it. I went off to school, to college. I thought I was going to be the next Jerry McGuire. I thought I was going to live that “show me the money” life, because two professional athletes, Emit Smith and David Robinson, had made such an impact on my life. My thought was if I could go represent athletes that are making an impact in the lives of people, I'm helping make the world a better place. But little did I know, Mitch, that it would be your community that I was going to help in getting their messages out into the world. At that time I didn't know that. At the end of college, I had two job opportunities. Go to Dallas, Texas into the corporate world and make really good money, or go to Harvard, Texas and be a youth pastor. My pastor called and asked me to take over the youth group.