Mar 24, 2016
In this episode of the DREAM.THINK.DO. podcast, we'll talk about the Elevator Pitch and how to make it work. Listen To The Podcast: So . . . it’s your big moment: the elevator pitch! You know, that little speech you’re supposed to have memorized when someone asks, “So what do you do?” To be honest, I have a love-hate relationship with the concept. Maybe, like you, I’ve seen it done poorly – really poorly. The problem is this: Even if your pitch is clear and eloquent, when people sense you’ve gone all salesy, they zone out. In other words, walls go up, eyes glaze over, and a chance to really connect goes down the drain. So how do you seize an elevator pitch opportunity in an authentic way? How do you create engagement and open up a lively and real conversation? Today on Dream. Think. Do., we’re gonna rethink the whole elevator pitch notion. Actually, we’re gonna improve upon it — big time. In this episode, you will . . . Hear lots of alternatives to the traditional (yawn) pitch Learn why telling an elevator story is way better than listing your services Discover ways to show credibility, not by your credentials, but by your ability to understand your clients Understand the important distinction between a front-door and a side-door pitch Learn a more compelling way to handle the business card scenario at networking events Start seeing the elevator pitch as your chance to be memorable and to create a genuine connection Text DTD071 to 33444 for additional material on what I like to call the elevator conversation. [Tweet "“It’s not really about a pitch; it’s about a story.” - Mitch Matthews"] EPISODE RESOURCES Achieving Dreams and Breaking Rules Writing Words That Sell Your Big Ideas Begin with Who